A Mindset Change

What is digital transformation?

Digital Transformation is the process of changing old business schemes, towards greater digitalization, which has an impact on every single business activity. It means taking advantage of digital innovations such as Big Data, IoT, 5G, AI or Machine Learning to improve the efficiency and effectiveness of the company, everything accompanied by a corporate culture open to change, customer centric, agile and able to face any type of business initiative with new solutions.

This transformation is not just about having a few more computers, using CRM, mobile apps or making some analog process digital, but it is a real change of mindset, corporate culture, and business process management accompanied by technological innovation. So, this last is the way in which transformation is faced, not simply the end.

THE IMPORTANCE FOR EVERY COMPANY

The main reasons why Digital Transformation is such a fundamental step for any type of business are: do not lag behind competitors, but be more efficient, thus saving time and resources that could be used in other areas and increasing the effectiveness of business activities. Consequently, it is necessary to have a proactive attitude towards change, incorporating it at every level. In fact, the areas in which digital can be implemented are many: sales, marketing, product production or service generation, interaction with customers and partners or HR.

These last few years have highlighted how changes occur much faster than in the past and their impact is not specific to specific areas. Consequently, it is no longer realistic to wait and continue with the “if it ain’t broken, don’t fix it” mentality, because other companies could perceive this change and exploit it to improve more and more in order to consolidate their competitive advantage.

The term “digital disruption” is intended to describe the changes resulting from the digital era that can have a destructive effect on the ecosystem of those companies that are unable to adapt and evolve.

THE IMPORTANCE OF DATA

In the digital era, data takes on a very important value and is the basis of the Digital Transformation. Thanks to them it is possible to evaluate the most advantageous option, measure the results of a campaign and use them as a benchmark for the next one and understand which activity or process could be improved. The analysis of those is often entrusted to teams who are able to extrapolate them from business processes and give them a sense that goes beyond the numerical one.