[TikTok Advertising]

Where content becomes moments of purchase

We plan and manage TikTok Ads campaigns to reach your audience on the channel where attention is highest and intent arises from entertainment. We work on B2C objectives and selectively B2B — e-commerce sales, lead generation, awareness, product launch — with a strategy built on native creativity, creator economy, and first-party algorithmic signals. One goal only: to transform TikTok into a measurable channel of discovery, consideration, and acquisition throughout the entire funnel.

Main Objectives

01
E-COMMERCE AND DIRECT SALES OBJECTIVES
- Increase sales and ROAS with Video Shopping Ads and product catalog synchronized from the feed
- Recapture users in the decision-making phase with dynamic retargeting on viewed products and interactions
- Cover the entire customer journey from the first scroll to purchase with synergistic prospecting and retargeting campaigns
- Leverage TikTok Shop where available for in-app purchase paths with minimal friction
02
AWARENESS AND PRODUCT LAUNCH OBJECTIVES
- Increase brand recognition with highly immersive full-screen video formats
- Launch new products or services with coverage on a local, national, or international scale
- Reach new audience segments profiled by interests, behaviors, and Lookalike Audiences
- Generate organic virality by amplifying content that already works thanks to Spark Ads
03
CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to the site, landing page, or specific content with feed-native creativity
- Engage users in the exploration phase with contextual messages on trends, hashtags, and categories
- Support Meta and Google campaigns with a complementary video-first touchpoint in the omnichannel plan
- Reach young and mobile-first users during daily consumption moments with high frequency
04
Lead Generation Objectives
- Generate qualified leads with TikTok Instant Forms pre-filled with user data
- Optimize cost per lead with Conversions API, Events API, and value event optimization
- Increase the volume of demo requests, sign-ups, and contacts with clickable CTAs and dedicated tracking
- Scale results while maintaining target CPL thanks to Lookalike Audiences activated on CRM data
05
CREATOR ECONOMY AND SPARK ADS OBJECTIVES
- Amplify organic content from creators and brands with Spark Ads while maintaining native authenticity
- Activate partnerships with creators through Creator Marketplace for declared and high-performing UGC
- Support always-on campaigns with a continuous flow of new creatives tested on the feed
- Build a library of diversified assets to reduce creative fatigue and maintain high CTR
06
OPTIMIZATION AND MEASUREMENT OBJECTIVES
- Reduce budget waste with audience exclusions, controlled frequency, and continuous creativity analysis
- Measure the real impact of campaigns on conversions, assisted conversions, and cross-channel contribution
- Improve signal quality with TikTok Pixel, Events API, and Enhanced Conversions server-side
- Build reliable attribution by integrating TikTok with GA4, GTM, and first-party CRM data

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

TikTok Advertising Campaigns

Targeting and segmentation techniques

Targeting by interests, behaviors, hashtags, and categories of content consumed by the user
Demographic targeting by age, gender, language, and geolocation down to city or metropolitan area
Custom Audiences, Lookalike, and retargeting starting from CRM, site traffic, and video interactions
Smart Performance Campaign and algorithmic signals to let the system explore new segments

Available formats

In-Feed Ads and Spark Ads for native feed creativity with authenticity from organic content
Video Shopping Ads and Catalog Ads with dynamic product feed to cover e-commerce inventory
TopView and Brand Takeover for maximum coverage and guaranteed visibility at first app opening
Branded Hashtag Challenge and Branded Effects to activate participation and user-generated content

Tracking and measurement

TikTok Pixel, Events API, and Enhanced Conversions to track post-click and post-view conversions server-side
Offline Conversion Tracking and CRM integration to measure the real value of leads up to the closed sale
Data-driven attribution, cross-device, and extended conversion windows for video-driven purchases
Integration of TikTok audiences into omnichannel sequences with Google and Meta to close the funnel

Frequently Asked Questions about TikTok Ads

No, even though the historical audience is skewed towards the 18-34 age group. Today, TikTok covers all age groups with significant growth above 35 years, and it works for retail, food, tech, consumer finance, beauty, fashion, travel, and e-commerce in general. For B2B, it works selectively, especially on employer branding and vertical awareness. The differentiator is no longer age; it’s the brand’s ability to communicate with the platform’s native code.

TikTok requires a relatively accessible minimum investment, but to gather significant data and optimize campaigns, a budget adequate to the volume of conversions necessary for the algorithm’s learning phase is needed. Before the launch, we define the expected average CPM, realistic volumes, and target CPA: we clearly tell you what to expect from that budget and how long it will take to see the first reliable signals.

We can manage or coordinate the entire production — native videos, creator partnerships through Creator Marketplace, declared UGC assets, copy and hook — or work on existing materials. On TikTok, creativity is the primary performance lever: a classic advertising video has much lower CTRs than native content. Without assets built for the platform, the cost per acquisition rises even before the campaign reaches full swing.

Le campagne iniziano a generare traffico e conversioni nelle prime 24-48 ore, ma l’algoritmo ha bisogno di una fase di apprendimento di 7-14 giorni per stabilizzarsi sull’evento di ottimizzazione. La creative fatigue arriva più rapidamente che su altre piattaforme: serve un flusso continuo di nuovi asset per mantenere la performance. Dal secondo mese in poi il focus si sposta sulla scalabilità sostenibile e sulla rotazione creativa.

Yes, and it is almost always the most effective strategy. TikTok intercepts the user in entertainment-first mode — a different mindset compared to the Meta feed or the Google query. Working in a coordinated way means feeding cross-platform remarketing sequences, sharing CRM audiences between channels, and reading the real contribution of each platform with unified attribution. TikTok is particularly strong as the first discovery touchpoint.

[TikTok Advertising]

Where content becomes moments of purchase

E-COMMERCE AND DIRECT SALES OBJECTIVES

AWARENESS AND PRODUCT LAUNCH OBJECTIVES

CONSIDERATION AND TRAFFIC OBJECTIVES

Lead Generation Objectives

CREATOR ECONOMY AND SPARK ADS OBJECTIVES

OPTIMIZATION AND MEASUREMENT OBJECTIVES

TikTok Advertising Campaigns

Targeting and segmentation techniques

Available formats

Tracking and measurement

Frequently Asked Questions about TikTok Ads

Does TikTok Ads only work for young brands or B2C lifestyle?

How much budget is needed to start with TikTok Ads?

Do I need to already have the videos, or will you handle the production?

How long does it take to see the first results on TikTok Ads?

How is the effectiveness of a TikTok Ads campaign measured?

Can I coordinate TikTok Ads with Meta or Google?