[SEO Consulting & Audit]

The diagnosis that precedes every strategic decision

We plan complete SEO audits and strategic consulting paths to give your site a clear vision of where it is, where it can go, and what it takes to get there. We work on B2C and B2B sites — corporate, e-commerce, editorial, vertical portals — with audits built on real data, competitive benchmarks, and prioritization of actions for business impact. One goal only: to transform SEO from a set of disconnected tactics into a measurable, prioritized, and sustainable strategic plan over time.

Main Objectives

01
DIAGNOSTIC AND TECHNICAL AUDIT OBJECTIVES
- Identify all technical blocks that limit crawling, indexing, and rendering of the site by bots
- Analyze Core Web Vitals, performance, and information architecture with prioritized interventions for impact
- Perform simulated crawl, log file analysis, and complete audit on 100+ technical checks with executive report
- Map structured data, canonical, redirects, and duplicate management with a detailed intervention plan
02
CONTENT AND ON-PAGE AUDIT OBJECTIVES
- Analyze the existing content footprint to identify high-performing content, content to optimize, and content to consolidate
- Map keyword coverage, content gaps, and cannibalizations that limit overall organic potential
- Evaluate on-page quality — title, meta, H structure, internal links, E-E-A-T — on strategic pages of the site
- Identify content refresh opportunities with expected ROI higher than producing new content
03
OFF-PAGE AUDIT AND AUTHORITY OBJECTIVES
- Analyze the inbound link profile with quality, relevance, and toxicity risk assessment for each domain
- Conduct competitive benchmarking on authority, anchor text, link velocity, and link building gap compared to top rankers
- Identify lost links to recover, unlinked mentions to convert, and toxic links for selective disavowal
- Evaluate brand mentions, online sentiment, and perception of domain authority in the sector
04
COMPETITIVE BENCHMARK OBJECTIVES
- Analyze the top 5 competitors on target SERPs with comparison on authority, content, links, and technology
- Identify the keywords where competitors perform and your site is absent or underperforming
- Map the winning SEO tactics of competitors that can be strategically replicated or surpassed
- Define the exact competitive gap in terms of backlinks, content, and organic traffic to be filled over time
05
Strategy Objectives and Roadmap
- Define a 6-12 month SEO roadmap with prioritized interventions based on impact, urgency, and development complexity
- Build realistic SEO KPIs based on the industry’s traffic potential and the site’s starting point
- Align the SEO strategy with business objectives with measurable KPIs on traffic, leads, sales, and revenue
- Identify immediate quick wins and structural investments with associated timeline and budget
06
CONTINUOUS CONSULTING OBJECTIVES
- Support the internal team or the incumbent agency with strategic consulting and periodic work review
- Provide a qualified second opinion on existing SEO strategies, delicate technical choices, and complex migrations
- Conduct post Core Update audits with prioritized recovery plans for lost rankings and eroded traffic
- Build internal SEO governance with processes, KPIs, and continuous monitoring dashboards

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

SEO Consulting & Audit Campaigns

Methodological approach

Complete audit on three levels — technical, on-page, off-page — with a checklist of 100+ verifiable checks
Simulated crawl (Screaming Frog, Sitebulb), log file analysis, and competitive benchmark on 5+ industry players
Executive report with prioritization of actions based on SEO impact, urgency, and development complexity
Operational roadmap with measurable KPIs, owner for each action, and realistic time milestones

Consulting and Audit Services available

Complete SEO Audit with technical report, on-page, off-page, and prioritized operational roadmap for dev team
SEO Strategy with editorial plan, link building, KPIs, and continuous monitoring dashboard
Ongoing consulting with dedicated senior SEO Strategist and monthly review of metrics and activities
Second opinion and independent audit on existing SEO activities, incumbent agency, or internal team

Tracking and measurement

Google Search Console, GA4, and Looker Studio for initial audit and measurable baseline before interventions
Dedicated tools (Ahrefs, Semrush, Screaming Frog, Sitebulb) for complete technical, on-page, and off-page audit
Custom dashboard with SEO KPIs, ranking, traffic, conversions, and authority signals monitored over time
Periodic reports comparing baseline vs current state and attributing progress to implemented activities

Frequently Asked Questions about SEO Consulting and Audit

Perché senza diagnosi non c’è strategia. Un sito che funziona può comunque perdere il 30-50% del traffico potenziale per blocchi tecnici invisibili, contenuti cannibalizzati, link persi e opportunità non presidiate. L’audit identifica esattamente dove si nasconde quel potenziale e prioritizza gli interventi per impatto e fattibilità. È l’investimento che precede e giustifica ogni euro speso sulla SEO operativa.

Un audit completo richiede tipicamente 2-4 settimane di lavoro e include analisi tecnica (crawling, rendering, performance, structured data), audit on-page (contenuti, keyword coverage, cannibalizzazioni), audit off-page (profilo link, autorità, link tossici) e benchmark competitivo. Il deliverable finale è un report executive con prioritizzazione interventi, roadmap operativa e KPI di riferimento. Non è un tool report automatico: è analisi qualitativa con interpretazione strategica.

Free tools provide an initial idea but tell fragments, not a story. They identify specific technical errors but cannot prioritize by business impact, assess the thematic relevance of links, recognize semantic cannibalizations, or build a coherent roadmap. The DIY audit is useful for an initial snapshot; for investment decisions, a senior reading that connects technical diagnosis and commercial objectives is needed.

No. The audit is a standalone deliverable: the report and the roadmap are yours, and you can implement them with the internal team, with your incumbent agency, or with us. Many clients choose the audit precisely to have an independent second opinion on the existing work, or to build an action plan that the internal team will execute independently. If you decide to proceed with us, the audit becomes the measurable baseline of the subsequent strategy.

Un audit tecnico completo should be repeated once a year, or whenever there are structural changes — restyling, migration, replatforming, new CMS. A lighter audit (quarterly health check or post Core Update) is useful for detecting regressions and new competitive opportunities. Between audits, continuous monitoring on Search Console, ranking, and main KPIs allows for real-time reactions to significant changes.

It depends on the complexity of the site — an e-commerce with 50,000 URLs requires much deeper analysis than a corporate site with 100 pages. Before the assignment, we define scope, timelines, and investment based on the actual perimeter. A well-done audit typically pays for itself within 3-6 months through the implemented optimizations and the avoidance of strategic errors that would have required costly rework.

[SEO Consulting & Audit]

The diagnosis that precedes every strategic decision

DIAGNOSTIC AND TECHNICAL AUDIT OBJECTIVES

CONTENT AND ON-PAGE AUDIT OBJECTIVES

OFF-PAGE AUDIT AND AUTHORITY OBJECTIVES

COMPETITIVE BENCHMARK OBJECTIVES

Strategy Objectives and Roadmap

CONTINUOUS CONSULTING OBJECTIVES

SEO Consulting & Audit Campaigns

Methodological approach

Consulting and Audit Services available

Tracking and measurement

Frequently Asked Questions about SEO Consulting and Audit

Why is an SEO audit needed if the site is already working?

How long does a complete SEO audit take and what does it include?

Can I perform the audit with free tools instead of an agency?

What happens after the audit? Do I have to work with you?

How often does it make sense to repeat an SEO audit?

How much investment is needed for a professional SEO audit?