[Pinterest Ads]

The visual engine of discovery and purchase intention

We plan and manage Pinterest Ads campaigns to reach users when they are looking for inspiration, ideas, and products to buy. We work on B2C goals — e-commerce sales, awareness, consideration, product launch — with a strategy built on visual searches, intent signals, and platform-native creativity. One goal only: to transform Pinterest into a measurable channel of discovery, consideration, and acquisition throughout the entire purchase funnel.

Main Objectives

01
E-COMMERCE AND SALES OBJECTIVES
- Increase sales and ROAS with Shopping Ads and product catalog synchronized directly from the feed
- Recapture users in the decision-making phase with dynamic retargeting on viewed and saved products
- Cover the entire customer journey from initial inspiration to final purchase with synergistic campaigns
- Maximize real margin by segmenting catalog, bid, and creativity by category and seasonality
02
AWARENESS AND LAUNCH OBJECTIVES
- Increase brand recognition with high-visibility video formats, Idea Pin, and Premiere Spotlight
- Launch new products or collections with coverage on a local, national, or international scale
- Reach new audience segments profiled by interests, keywords, and Actalike Audiences
- Engage users in the long planning phases for weddings, renovations, and travel
03
CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to the site, landing page, or product sheets with native and contextual Pins
- Engage users in the exploration phase with visual messages for categories, moods, and lifestyles
- Support Meta and Google campaigns with a complementary inspirational touchpoint in the omnichannel plan
- Reach users in a positive and proactive mindset, away from the scrolling fatigue typical of other social media
04
INTENT AND CONVERSION OBJECTIVES
- Drive traffic to forms, registrations, or product pages with clickable CTAs and dedicated tracking
- Intercept search keywords with specific commercial intent similar to Google
- Use Pinterest as the first touchpoint to fuel remarketing sequences on Meta and Google
- Measure the real impact of campaigns on visits, assisted conversions, and cost per acquisition
05
GROWTH OBJECTIVES ON STRATEGIC VERTICALS
- Oversee high-affinity Pinterest categories — home, fashion, food, beauty, wedding, travel, DIY
- Support seasonal launches with early planning on the platform’s typical search cycles
- Generate consideration for medium to long-term planned purchases such as furniture and travel
- Build brand moodboards with consistent visual assets that are saved and reshared organically
06
Optimization and Measurement Objectives
- Reduce budget waste with audience exclusions, controlled frequency, and continuous creativity analysis
- Measure the real impact of campaigns on conversions, assisted conversions, and cross-channel contribution
- Improve signal quality with Pinterest Tag, Conversions API, and Enhanced Conversions
- Build reliable attribution by integrating Pinterest with GA4, GTM, and first-party CRM data

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

Pinterest Ads Campaigns

Targeting and segmentation techniques

Keyword targeting with logic similar to Google but applied to visual discovery
Targeting by interests, categories, and contextual segments on high-affinity Pinterest categories
Demographic targeting by age, gender, and geolocation down to city or metropolitan area
Actalike Audiences, Customer List, and retargeting on site visitors, Pin engagement, and catalog actions

Available formats

Standard Pin and Video Pin with native creativity optimized for the platform’s vertical format
Shopping Ads and Collection Ads with dynamic product feed to cover e-commerce inventory
Idea Pin and Premiere Spotlight for visual storytelling, product launch, and high-visibility coverage
Carousel Ads and Quiz Ads for interactive journeys and multi-asset storytelling of collections or product variants

Tracking and measurement

Pinterest Tag, Conversions API and Enhanced Conversions to track post-click and post-view conversions
Catalog Sales tracking and product feed integration to measure real ROAS on e-commerce
Cross-device attribution, extended conversion windows for medium to long-term planned purchases
Integration of Pinterest audiences in omnichannel sequences with Google and Meta to close the funnel

Frequently Asked Questions about Pinterest Ads

No, but it is undeniable that it works better in some categories. Home, fashion, food, beauty, wedding, travel, and DIY are the verticals with high affinity for visual discovery behavior. It also works well in retail, tech consumer, finance lifestyle, and B2C in general, as long as there are strong visual assets and a well-constructed keyword strategy. For categories without a visual component or without planned research, the effectiveness decreases.

Pinterest requires a relatively accessible minimum investment compared to Meta or Google, but to gather significant data and optimize campaigns, a budget appropriate to the target audience is needed. Before the launch, we define the expected average CPM, realistic volumes, and target CPA: we clearly tell you what to expect from that budget and which KPIs you can realistically measure over time.

Possiamo gestire o coordinare l’intera produzione — Idea Pin, Video Pin, asset verticali, copy — oppure lavorare su materiali esistenti. Su Pinterest la qualità visiva è discriminante più che altrove: la piattaforma è ricerca per immagini. Un asset debole o non ottimizzato per il formato verticale passa inosservato; un asset forte può continuare a generare traffico per mesi grazie alla natura evergreen del Pin.

Works with clear limits. It does not have the professional targeting of LinkedIn but can be effective for B2B with a strong visual component — architecture, design, packaging, software with recognizable UX, events. It works best as a complementary awareness and brand discovery channel in an omnichannel strategy, not as a direct B2B lead generation engine. For traditional B2B pipeline, there are more efficient channels.

[Pinterest Ads]

The visual engine of discovery and purchase intention

E-COMMERCE AND SALES OBJECTIVES

AWARENESS AND LAUNCH OBJECTIVES

CONSIDERATION AND TRAFFIC OBJECTIVES

INTENT AND CONVERSION OBJECTIVES

GROWTH OBJECTIVES ON STRATEGIC VERTICALS

Optimization and Measurement Objectives

Pinterest Ads Campaigns

Targeting and segmentation techniques

Available formats

Tracking and measurement

Frequently Asked Questions about Pinterest Ads

Does Pinterest Ads work only for fashion, beauty, and home decor?

How much budget is needed to start with Pinterest Ads?

Do I need to already have the creatives, or do you handle the production?

Do Pinterest Ads work in B2B as well?

How is the effectiveness of a Pinterest Ads campaign measured?