[OpenAI Ads]

Intercept the question where people are formulating it, not where they end up searching for it.

We plan and manage OpenAI Ads campaigns to bring your brand inside ChatGPT, where millions of users every week search for information, compare products and services, and make decisions. We work on both B2C and B2B objectives: awareness, consideration, leads, and sales. The advantage? Entering a new advertising channel today, while it’s still uncrowded, building a competitive position before the market matures.

Main Objectives

01
OBJECTIVES OF MANAGING THE CONVERSATIONAL DEMAND
- Intercept users at the moments when they explore, compare, and evaluate products, services, and alternatives.
- Own the conversations and contexts relevant to your sector through ads aligned with user intent.
- Increase brand visibility within a new AI-based search and discovery environment.
- Enter a new advertising channel in its early stages of development, gaining experience and competitive advantage.
02
AWARENESS AND BRAND CONSIDERATION OBJECTIVES
- Increase brand recognition among users already interested in a given category, product, or service.
- Build brand familiarity within conversations relevant to your market.
- Generate qualified exposure in contexts where the user is expressing a need or an interest.
- Add a new touchpoint based on conversational search alongside your presence on Google, Meta, and other channels.
03
CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to your website, landing pages, or product pages.
- Intercept users in the exploration and comparison stages of the purchase journey.
- Use relevant messages and contexts to guide the user toward the brand.
- Integrate ChatGPT Ads within an omnichannel media strategy.
04
PERFORMANCE AND CONVERSION OBJECTIVES
- Generate leads, sign-ups, purchases, and other measurable conversions.
- Measure post-interaction actions through the OpenAI Pixel and the Conversions API.
- Test different messages, creatives, and context hints to identify the most effective combinations.
- Build a learning and optimization system on a new advertising channel.
05
AI SEARCH AND GEO POSITIONING OBJECTIVES
- Integrate ChatGPT Ads within a broader AI Search and Generative Engine Optimization strategy.
- Work simultaneously on the brand’s organic visibility in AI experiences and on its paid presence.
- Increase brand presence within new AI-based search and discovery journeys.
- Monitor how the brand and its competitors are represented and considered in the responses of leading AI systems.
06
TESTING OBJECTIVES AND STRATEGIC LEARNING
- Gain experience on a new advertising channel before it fully matures.
- Test messages, creatives, audiences, and context hints to understand which contexts drive the most interest and results.
- Identify the conversation categories and intents with the greatest potential for the brand.
- Build proprietary data and learnings to guide future investment decisions in AI advertising.

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

OpenAI Ads Campaigns

Targeting and segmentation techniques

Context hints: Contextual cues that describe conversations, needs, themes, and situations in which the product or service may be relevant. They are not exact-match keywords, but they help the system identify the most pertinent contexts.
Contextual and conversational-intent targeting: Ad delivery takes into account the context and intent of the conversation, along with elements such as the ad, the landing page, and context hints. When ad personalization is active, certain signals from the user’s experience on ChatGPT may also be used.
Geographic targeting: The ability to set the countries to include in the campaign’s targeting, based on available markets and eligibility conditions.
Brand safety and relevance: OpenAI applies safety and relevance systems to prevent ads from being served in sensitive contexts or contexts unsuitable for brands.

Available formats

Native ads in ChatGPT: Ads are displayed below ChatGPT’s responses and can include the advertiser’s name, logo, headline, description, image, and landing page.
Creatives and ad variants: Different messages and creatives can be developed within ad groups to test different approaches and identify the most effective ones.
Dedicated landing pages: Ads can direct the user to product pages, landing pages, or other destinations consistent with the ad’s message and context.

Sectors generally eligible for campaigns (EU)

Lifestyle and consumer goods: apparel, accessories, personal care, cosmetics, sporting goods, and retail/e-commerce products in general.
Home goods: furniture, appliances, homeware, tools, and gardening products.
Travel and experiences: hotel bookings, travel packages, flights, guides, attractions, events, and entertainment.
Local services: neighborhood businesses, food service (delivery and dine-in), and location-based personal services.
Digital products: consumer software (consumer SaaS), mobile apps, and everyday technology tools.
Education and training: online courses, language schools, universities, master’s programs, and publishing or educational product

Frequently Asked Questions about OpenAI Ads

It is early in a quantitative sense and right in a strategic sense. Today’s conversion volumes are a fraction of Google and Meta because the inventory is limited to Free and Go tier users of ChatGPT, which are still hundreds of millions globally. But this is exactly the moment when CPMs are low, competition is marginal, and brands can accumulate learning and brand recall before the channel becomes mainstream. Waiting for it to be “mature” means entering when costs have normalized towards the Google level.

Change the targeting signal. Google Ads is based on keywords: users enter a query, and the platform selects the ad that best matches that specific search string.
OpenAI Ads, on the other hand, works with conversational context: users explain to ChatGPT the problem they are trying to solve, including details, constraints, and preferences that would never fit into a typical Google search query.
This enables significantly more precise targeting, but it also requires a completely different approach to campaign design. “Context hints” call for a strategic framework that is closer to content marketing than to traditional keyword bidding.

At the public launch in 2026, there is no technical minimum and OpenAI offers an incentive of $500 credit on $500 of initial spending for new advertisers. To gather significant data and optimize campaigns, a budget consistent with the volume of conversions necessary for the learning phase is needed — approximately €3,000-5,000 monthly for a structured test over 60-90 days. Before the launch, we define the expected average CPC (currently around $3-5), realistic volumes, and measurable goals for the period.

Yes, and it is particularly promising for B2B categories with a long sales cycle where buyers use ChatGPT for research and comparison. It works well for B2B software, professional services, consumer tech for businesses, professional training. It works less well for B2B with very vertical targeting on specific roles (LinkedIn remains irreplaceable for that) or in regulated sectors with strict advertising constraints. The key factor is: do your buyers use ChatGPT for category research? If yes, OpenAI Ads covers that moment.

We track clicks, impressions, CTR, and — above all — post-click and post-view conversions via the OpenAI Measurement Pixel and Conversions API integrated with GA4 and CRM. Attribution is simpler than it will be in two years because the channel is isolatable: those coming from ChatGPT are visible as such in the referrers. We add brand metrics — variation in branded searches, variation in related direct traffic — to measure the impact on awareness that does not end with a single click. Everything is connected to the objectives defined during the briefing phase.

Yes, and it is the recommended strategy. OpenAI Ads does not replace Google and Meta; it complements them by covering a different area where the same users are spending part of their search time. Working in a coordinated way means keeping Google and Meta as the main engines for volumes, adding OpenAI Ads as a touchpoint for intercepting conversational demand, integrating CRM audiences across all three channels, and analyzing the cross-platform contribution with unified attribution. The value of OpenAI Ads today is complementary, not substitutive.

[OpenAI Ads]

Intercept the question where people are formulating it, not where they end up searching for it.

OBJECTIVES OF MANAGING THE CONVERSATIONAL DEMAND

AWARENESS AND BRAND CONSIDERATION OBJECTIVES

CONSIDERATION AND TRAFFIC OBJECTIVES

PERFORMANCE AND CONVERSION OBJECTIVES

AI SEARCH AND GEO POSITIONING OBJECTIVES

TESTING OBJECTIVES AND STRATEGIC LEARNING

OpenAI Ads Campaigns

Targeting and segmentation techniques

Available formats

Sectors generally eligible for campaigns (EU)

Frequently Asked Questions about OpenAI Ads

Is OpenAI Ads really relevant today or is it too early to invest?

How is OpenAI Ads different from Google Ads?

How much budget is needed to start with OpenAI Ads?

Does OpenAI Ads also work for B2B?

How is the effectiveness of an OpenAI Ads campaign measured?

Can I coordinate OpenAI Ads with existing Google and Meta?