[Looker Studio & Dashboard]

Data is not insight until it becomes visible and actionable.

We plan and build custom dashboards on Looker Studio, Power BI, and Tableau to transform marketing, sales, and operations data into daily decision-making tools. We work on executive, operational, and client dashboards with architectures built on multi-source connections — GA4, Google Ads, Meta Ads, Search Console, CRM, e-commerce, and BigQuery. One goal only: to transform static reports and monthly PDF reports into live, drill-down, and accessible dashboards, where management finds answers instead of asking the analytics team every time.

Main Objectives

01
EXECUTIVE VISUALIZATION OBJECTIVES
- Build executive dashboards with key KPIs, monthly trends, and visual alerts on critical deviations
- Design clear visualizations for non-technical users with visual storytelling consistent with business priorities
- Replace monthly PDF reports with live, updated dashboards that are accessible and allow drill-down on individual metrics
- Define north star metrics and cascading KPIs for each organizational level — board, management, operational teams
02
OPERATIONAL DASHBOARD OBJECTIVES
- Build operational dashboards for marketing teams with daily monitoring of paid, SEO, and social campaigns
- Visualize performance by channel, campaign, audience, and creativity with dynamic filters and real-time segmentation
- Implement automatic alerts on spending anomalies, conversion drops, and out-of-threshold KPIs for quick intervention
- Build benchmark comparisons intra-month, intra-year, and versus target to identify significant deviations
03
MULTI-SOURCE INTEGRATION OBJECTIVES
- Connect GA4, Google Ads, Meta Ads, LinkedIn Ads, TikTok, Search Console, and other platforms in unified dashboards
- Integrate CRM (HubSpot, Salesforce, Pipedrive) to view the complete funnel from click to closed revenue
- Connect e-commerce data (Shopify, Magento, WooCommerce) to attribute sales and calculate real ROAS
- Build data pipelines with BigQuery, Supermetrics, or Fivetran for historical, processed, and consolidated data
04
CUSTOMER DASHBOARD OBJECTIVES
- Build dedicated dashboards for each 19ADV client with continuous access to real-time campaign and performance data
- Eliminate static monthly reports by replacing them with live dashboards, always updated and accessible 24/7
- Customize views based on the client’s level of expertise — simplified version for management, detailed for internal marketing team
- Build contextual commentary within the dashboard with sections for insights, recommendations, and next steps
05
ATTRIBUTION AND CROSS-CHANNEL ANALYSIS OBJECTIVES
- View multi-touch attribution with data-driven, last-click, first-click, and position-based models
- Build path-to-conversion analysis to identify the most influential channels and touchpoints in the complete funnel
- Measure assisted contribution of each channel to avoid underestimating the upper funnel in favor of last-click
- Compare organic vs paid performance, branded vs non-branded, and new vs returning for mix decisions
06
AUTOMATION AND MAINTENANCE OBJECTIVES
- Automate data updates with scheduled refreshes, smart caching, and efficient management of API rate limits
- Build reusable dashboard templates for new clients with quick onboarding and targeted customization
- Maintain connectors, authentications, and API integration with continuous monitoring of data flow health
- Document each dashboard with metric definitions, data sources, and calculation logic accessible to viewers

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

Looker Studio Campaigns & Dashboard

Methodological approach

Initial workshop to define priority KPIs, dashboard audience, and business questions to be solved
Data architecture with direct connection, intermediate BigQuery, or ETL tool (Supermetrics, Fivetran) based on complexity
Iterative prototyping with continuous feedback from the client and validation of metrics before final release
Comprehensive documentation of metrics, sources, and logic with ongoing maintenance post-release

Looker Studio Services and Dashboard Available

Executive dashboard with strategic KPIs, trends, and visual alerts on critical deviations for board and management
Operational marketing dashboard with daily monitoring of paid campaigns, SEO, social, and cross-channel attribution
Customized client dashboards with live access, contextual comments, and drill-down on specific metrics
BigQuery + Looker Studio architectures for complex datasets, extended history, and advanced cross-source analyses

Integrated technology stack

Looker Studio (Google Data Studio), Power BI, and Tableau for custom data visualization and interactive dashboards
BigQuery, Snowflake, and PostgreSQL as intermediate data warehouses for complex datasets and advanced analysis
Native connectors and Supermetrics, Fivetran, Funnel.io for integration with paid platforms, CRM, and e-commerce
Custom APIs for dedicated integrations, real-time data, and data flows that do not have standard connectors available

Frequently Asked Questions about Looker Studio and Dashboard

Why the monthly report is a snapshot, the dashboard is a continuous decision-making system. The PDF report arrives when it’s already too late to react to a campaign deviation; a live dashboard allows for timely intervention on anomalies, opportunities, and scenario changes. The dashboard does not replace the qualitative analysis of the report, but it eliminates the need to ask the analytics team for every data point and frees up time for true strategic work.

It depends on data volume, complexity of analysis, and enterprise security needs. Free Looker Studio covers 90% of marketing dashboard needs with acceptable technical limits. Power BI and Tableau are justified for enterprise organizations with advanced data governance, datasets of millions of rows, row-level security, and integration with SAP, Salesforce enterprise, or corporate data lakes. For most Italian companies, Looker Studio + BigQuery is an excellent solution.

Una standard executive dashboard requires 1-2 weeks: workshop, KPI definition, data architecture, prototyping, and validation. Complex dashboards with multi-source, intermediate BigQuery, and custom attribution require 3-6 weeks. The technical part is only a fraction of the work: the real complexity is correctly defining what to measure and how to visualize it so that it becomes truly actionable for the viewer.

Con architetture dedicate. Per clienti con esigenze di privacy elevate costruiamo data pipeline su BigQuery o data warehouse cliente, con accessi controllati, anonimizzazione dove richiesta e dashboard accessibili solo via SSO aziendale. Per i clienti con CRM contenenti dati personali sensibili utilizziamo connettori che aggregano dati a livello segmentato senza esportare PII identificabili. La dashboard è uno strumento di visualizzazione, non un sistema di esposizione di dati grezzi sensibili.

Sì. Looker Studio supports embedding via iframe in sites, intranets, or project management platforms. Power BI and Tableau support native embedding with corporate SSO for integrated authentication. We regularly build embed-friendly dashboards for clients who want integrated access within their own infrastructure without having to navigate to external tools. It is a very common pattern on corporate intranets and portals for internal stakeholders.

[Looker Studio & Dashboard]

Data is not insight until it becomes visible and actionable.

EXECUTIVE VISUALIZATION OBJECTIVES

OPERATIONAL DASHBOARD OBJECTIVES

MULTI-SOURCE INTEGRATION OBJECTIVES

CUSTOMER DASHBOARD OBJECTIVES

ATTRIBUTION AND CROSS-CHANNEL ANALYSIS OBJECTIVES

AUTOMATION AND MAINTENANCE OBJECTIVES

Looker Studio Campaigns & Dashboard

Methodological approach

Looker Studio Services and Dashboard Available

Integrated technology stack

Frequently Asked Questions about Looker Studio and Dashboard

Why do I need a dashboard if I already receive a monthly report?

Is free Looker Studio enough, or is an enterprise tool like Power BI or Tableau needed?

How long does it take to build a custom dashboard?

How do you manage customer data with strict privacy?

Will my data remain accessible even if I change agencies?