[B2C]

In B2C, the winners are those who can test faster than everyone else.

Volumes, creative performance, conversion rate, and LTV. We operate in a scale-driven environment where every percentage point of improvement is multiplied across thousands of transactions.

The Rules of the Game

The B2C Market

The B2C Market The B2C environment is unforgiving. Purchase cycles are short—often extremely short—user attention is measured in fractions of a second, algorithms determine in real time who sees what, and competitors can replicate your media strategy within 24 hours. In this context, the agencies that succeed are those that have stopped searching for the “perfect campaign” and instead built a system of testing, learning, and iteration that generates incremental improvements week after week.

How We Work

We do not rely on the intuition of a single creative strategist or on the idea of a campaign that will “go viral.” Instead, we build a continuous experimentation engine: every week we test different angles, formats, audiences, and offers, identify what drives conversions, and reallocate budget toward winning signals before the market becomes saturated. It is a methodology that protects margins when CPMs rise and turns every euro spent into reusable learning rather than wasted budget. The difference between an agency that simply executes and one that drives business growth lies here—in the discipline to iterate, measure, and scale only what has already proven to work.

The Industries We Work In

We work with e-commerce brands, multi-store retail businesses, food, fashion, beauty, travel, lifestyle, and consumer-focused industries in general. Results are not measured by the performance of a single campaign—they emerge from the cumulative impact of six months of disciplined execution, where an outstanding agency can increase ROAS by 20–40%, raise AOV by 10–15%, and improve the LTV/CAC ratio in a sustainable and structural way.

What We Actually Do

We act as a B2C growth accelerator across three integrated areas. Performance acquisition through Meta, Google Performance Max, TikTok, Pinterest, Spotify, and programmatic DSPs, with a focus on sustainable scaling rather than simply increasing raw volume. CRO and conversion engineering on websites and apps, because every additional point of conversion rate is equivalent to scaling paid media budgets while maintaining ROAS. Retention and LTV through email marketing, marketing automation, structured customer journeys, and behavioral segmentation based on first-party data. The invisible but decisive component is creative production. On Meta and TikTok, the number one performance driver is not targeting (the algorithm handles that better than we can) nor bidding (the same applies there): it is creative execution. For established e-commerce brands, the most impactful work is often found in post-click CRO. A checkout funnel with a 70% drop-off rate is leaving a significant portion of potential revenue on the table; optimizing that funnel through prioritized A/B testing frequently delivers a higher and faster ROI than any paid media campaign optimization.

The Objectives We Measure

In B2C, the core KPIs are well known, but the real difference lies in how they are measured. We build dashboards that separate short-term metrics (daily ROAS, CPA, conversion rate) from structural metrics (LTV/CAC ratio, contribution margin, payback period, cohort retention), because optimizing only the former while ignoring the latter is the fastest way to scale unsustainably. The KPIs we monitor for B2C clients include:

Blended ROAS and channel-specific ROAS, segmented between new and returning customers
New customer CPA and blended CPA, because the former is the metric that truly matters for sustainable growth
AOV by channel and segment, including analysis of the factors that influence average order value
LTV at 6, 12, and 24 months by acquisition cohort, a critical metric for scaling decisions
LTV/CAC ratio as the North Star metric for evaluating the sustainability of the acquisition model
Cohort retention and repeat purchase rate to measure the quality of acquired customers, not just their volume
Conversion rate by funnel stage, segmented by device, traffic source, and user segment

The first project we undertake with a new B2C client is almost always the same: rebuilding a clear view of actual LTV. Without that data, every scaling decision is driven solely by short-term ROAS—a useful metric, but an incomplete one.

The B2C Client We Work Best With

We work best with B2C brands that share a number of common characteristics. Monthly e-commerce revenue above €10,000 (or the equivalent in consumer lead generation), because below that threshold there is usually not enough volume to run statistically valid A/B tests, and the agency operating model becomes over-engineered for the actual business needs. A recognizable brand identity—or a structured effort to build one—because in B2C, a product that is indistinguishable from competitors cannot be saved by performance marketing alone; the issue exists further upstream. A willingness to invest in creative production as a strategic asset, because without a continuous flow of new creative concepts, even the best-performing media strategy will suffer from creative fatigue within a matter of weeks. And finally, marketing leadership or founders who are prepared to evaluate real profitability metrics, not just gross ROAS. We are less effective with B2C brands looking for immediate results from unproven products. If there is no minimum level of product-market fit, if unit economics cannot support a realistic acquisition cost, or if the competitive landscape is overwhelmingly crowded without meaningful differentiation, no media strategy can solve those underlying issues. We are transparent about this during the sales process, because spending budget on a business model that is not fundamentally viable helps no one.

The Channels and Expertise We Work With

The technical toolkit we apply to B2C is specialized rather than generic. Meta Ads across Facebook and Instagram, with creative testing frameworks, audience expansion strategies, catalog optimization, and full-funnel campaign structures. Google Ads including Performance Max, Search, Shopping, YouTube, and Demand Gen campaigns, with a focus on profitable growth rather than traffic volume alone. TikTok Ads driven by creator-style content, rapid creative iteration, and native platform formats designed to maximize engagement and conversion. SEO and Content Marketing built around high-intent search demand, category expansion, and evergreen content that supports both acquisition and brand authority. Marketing Automation through platforms such as Klaviyo, HubSpot, ActiveCampaign, or Mailchimp, enabling lifecycle marketing, retention programs, and customer segmentation. Data & Analytics through GA4, server-side tracking, attribution analysis, cohort reporting, and dashboards focused on profitability, retention, and customer lifetime value.

Next Steps for Companies Looking to Explore a B2C Growth Strategy with Us

Initial 30-minute discovery call to understand your e-commerce revenue, AOV, current retention performance, channel mix, and growth ambitions

Free audit of your existing paid media setup, highlighting obvious inefficiencies and prioritizing the most impactful quick wins

Structured proposal outlining scope, target ROAS, a sustainable monthly investment, and a 12-month scaling roadmap

Operational kick-off with an initial cohort analysis and LTV/CAC baseline established as a prerequisite for any scaling initiative