[LinkedIn Ads]
The channel where B2B meets real decision makers
We plan and manage LinkedIn Ads campaigns to reach decision makers, buyers, and professionals in the context where they make business decisions. We work on complex B2B objectives — lead generation, account-based marketing, employer branding, vertical awareness — with a strategy built on professional targeting, first-party signals, and content consistent with the purchase moment. One goal only: to transform LinkedIn into a measurable channel of qualified pipeline and brand authority.
Main Objectives
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B2B Lead Generation Objectives
- Generate qualified leads with Lead Gen Forms pre-filled with the user’s professional data
- Optimize cost per lead with manual bidding, Conversions API, and first-party CRM signals
- Increase the volume of demo requests, whitepaper downloads, and webinar registrations with targeted CTAs
- Scale results while maintaining target CPL thanks to Matched Audiences activated on account and contact lists
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ACCOUNT-BASED MARKETING OBJECTIVES
- Reach target lists of strategic accounts with Company List Targeting up to 300,000 companies
- Engage multi-stakeholder buying committees with differentiated messages by role and business function
- Support long sales cycles with coordinated sequences between paid, sales, and organic content
- Measure engagement per account with dedicated metrics and integration with CRM and marketing automation
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AWARENESS AND THOUGHT LEADERSHIP OBJECTIVES
- Increase brand recognition with Sponsored Content, Thought Leader Ads, and native video formats
- Position C-level executives as authoritative voices in the industry with Thought Leader Ads on personal posts
- Reach professional audiences profiled by industry, seniority, company size, and job function
- Generate repeated exposure to decision makers who are difficult to reach through other channels
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CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to the site, landing page, or gated content specific to the buyer journey
- Engage users in the evaluation phase with technical content, case studies, and product demos
- Support Google and Meta campaigns with a professional touchpoint in the B2B omnichannel plan
- Distribute valuable content — reports, research, white papers — to build industry authority
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EMPLOYER BRANDING AND TALENT ACQUISITION OBJECTIVES
- Reach passive candidates profiled by skill, experience, sector, and specific seniority
- Position the company as an employer of choice with storytelling on culture, values, and projects
- Support targeted recruiting campaigns for senior, technical, or hard-to-fill roles in the market
- Generate qualified applications with Lead Gen Forms dedicated to employer branding
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OPTIMIZATION AND MEASUREMENT OBJECTIVES
- Reduce budget waste with audience exclusions, frequency management, and continuous creative analysis
- Measure the real impact on pipeline, opportunities generated, and revenue attributed over long cycles
- Improve the quality of signals with LinkedIn Insight Tag, Conversions API, and Enhanced Conversions
- Build reliable attribution by integrating LinkedIn with CRM, marketing automation, and GA4
How do we work?
19ADV’s operational framework
in Performance Marketing
LinkedIn Ads Campaigns
Targeting and segmentation techniques
- Professional targeting by job title, job function, seniority, industry, company size, and role tenure
- Company List Targeting and Contact List Targeting to activate ABM strategies on account lists and CRM contacts
- Matched Audiences, Lookalike, and retargeting on site visitors, ad interactions, and event registrants
- Targeting by skill, LinkedIn groups, university, and member traits to intercept vertical technical profiles
Available formats
- Sponsored Content with single ad, carousel, and native video to the professional feed
- Thought Leader Ads to sponsor personal posts of executives and founders with natural authority
- Message Ads and Conversation Ads for 1:1 dialogues in inbox with multiple CTAs and guided paths
- Pre-filled Lead Gen Forms and Document Ads to distribute white papers, reports, and research with lead tracking
Tracking and measurement
- LinkedIn Insight Tag, Conversions API, and Enhanced Conversions to track post-click and post-view conversions
- Offline Conversion Tracking and CRM integration to measure pipeline, opportunities, and revenue over long cycles
- Engagement metrics per account, frequency control, and Brand Lift Study for campaigns with sufficient volumes
- Integration of LinkedIn audiences into omnichannel sequences with Google and Meta to close the funnel