[Meta Ads]

The engine of growth for those who sell, narrate, and convert

We plan and manage Meta Ads campaigns on Facebook and Instagram to bring your brand in front of the right people when they scroll, discover, and decide. We work on B2C and B2B objectives — e-commerce sales, lead generation, awareness, product launch — with a strategy built on first-party signals, tested creativity, and advanced algorithmic optimization. One goal only: to transform Meta into a measurable, scalable, and profitable channel throughout the entire funnel.

Main Objectives

01
E-COMMERCE AND DIRECT SALES OBJECTIVES
- Increase sales and ROAS with Advantage+ Shopping Campaigns and optimized product catalog
- Recapture users in the decision-making phase with dynamic remarketing on carts and viewed products
- Cover the entire customer journey from the first scroll to conversion with synergistic prospecting and retargeting campaigns
- Maximize actual margin by segmenting catalog, bid, and creativity by category and profitability
02
Lead Generation Objectives
- Generate qualified leads with Instant Forms, Click-to-WhatsApp, and dedicated landing pages
- Optimize cost per lead with CAPI signals, Enhanced Conversions, and optimization on value events
- Increase the volume of quote requests, demos, and contacts with clickable CTAs and dedicated tracking
- Scale results while maintaining target CPL thanks to Lookalike Audiences activated on CRM data
03
AWARENESS AND LAUNCH OBJECTIVES
- Increase brand recognition with video formats, Reels, and native feed creativity
- Launch new products or services with coverage on a local, national, or international scale
- Reach new audience segments profiled by interests, behaviors, and Lookalike CRM
- Generate repeated exposure with controlled frequency to consolidate brand recall
04
CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to the site, landing page, or specific content with native ads to the feed
- Engage users in the exploration phase with contextual messages on Reels, Stories, and Feed
- Support Google and LinkedIn campaigns with a complementary social touchpoint in the omnichannel plan
- Build community and engagement around the brand with content that generates organic interaction
05
B2B Growth Objectives
- Reach professional audiences through business interest targeting, job title, and Lookalike on CRM
- Dominate sectors where competitors are not yet investing in social paid B2B
- Support long sales cycles by keeping the brand top of mind with remarketing sequences
- Feed the CRM with profiled leads thanks to Instant Forms and offline conversion integration
06
Optimization and Measurement Objectives
- Reduce budget waste with audience exclusions, controlled frequency, and creative analysis
- Measure the real impact of campaigns on conversions, assisted conversions, and cross-channel contribution
- Improve signal quality with Conversions API, Enhanced Conversions, and server-side parameters
- Build reliable attribution with data-driven models, GA4, and Aggregated Event Measurement

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

Meta Ads Campaigns

Targeting and segmentation techniques

Targeting by interests, behaviors, demographics, and contextual signals on Facebook and Instagram
Geographic targeting down to the kilometer radius, city, postal code, or specific metropolitan area
Custom Audiences, Lookalike Audiences, and retargeting starting from CRM, site traffic, and social interactions
Advantage+ Audiences and algorithmic signals to let the system explore new performing segments

Available formats

Feed Ads, Reels Ads, and Stories Ads with native creativity designed for each placement and consumption context
Advantage+ Shopping and Catalog Ads with dynamic product feed to cover the entire e-commerce inventory
Video Ads, Collection Ads, and Carousel for visual storytelling, product launch, and multi-asset narrative
Click-to-WhatsApp, Instant Forms, and Lead Ads to generate contacts without leaving the platform

Tracking and measurement

Meta Pixel, Conversions API, and Enhanced Conversions to track post-click and post-view events with server-side data
Offline Conversion Tracking and CRM integration to measure the real value of leads up to the closed sale
Data-driven attribution, Aggregated Event Measurement, and cross-device to optimize investment and quality
Integration of Meta audiences in omnichannel sequences with Google and LinkedIn to close the funnel

Frequently Asked Questions about Meta Ads

Works for both, but with different logics. In B2C, the focus is on volumes, ROAS, and conversion speed, with Advantage+ Shopping and dynamic remarketing as pillars. In B2B, the priority is lead quality: targeting for business interests, Lookalike built on CRM, Instant Forms with qualification and offline conversion integration to measure real value up to the closed sale. The platform is the same, the strategy changes completely.

There is no technical minimum, but a budget consistent with the volume of conversions needed for the algorithm’s learning phase is required — approximately at least 50 optimized events per ad set each week. Before the launch, we define the expected average CPM, realistic volumes, and target CPA: we clearly tell you what to expect from that budget and how long it will take to see the first reliable signals.

Le campagne iniziano a generare traffico e conversioni nelle prime 24-48 ore, ma l’algoritmo ha bisogno di una fase di apprendimento di 7-14 giorni per stabilizzarsi sull’evento di ottimizzazione. Advantage+ Shopping richiede finestre simili ma scala più rapidamente con catalogo ben strutturato. Nelle prime settimane lavoriamo su volume e qualità dei segnali; dal secondo mese in poi il focus si sposta sulla scalabilità sostenibile.

Tracciamo conversioni post-click e post-view, costo per acquisizione, ROAS, conversioni assistite, CTR e Quality Ranking delle creatività. Per il B2B aggiungiamo qualità del lead tramite integrazione CRM e offline conversion per misurare il valore reale fino alla vendita chiusa. L’attribuzione è data-driven, cross-device e integrata con GA4, collegata agli obiettivi definiti in fase di briefing.

Sì, and it is almost always the most effective strategy. Meta works on latent demand and discovery — those who are not yet searching — while Google intercepts explicit demand and LinkedIn oversees the professional audience. Working in a coordinated way means fueling cross-platform remarketing sequences, sharing CRM audiences between channels, and reading the real contribution of each platform with unified attribution.

[Meta Ads]

The engine of growth for those who sell, narrate, and convert

E-COMMERCE AND DIRECT SALES OBJECTIVES

Lead Generation Objectives

AWARENESS AND LAUNCH OBJECTIVES

CONSIDERATION AND TRAFFIC OBJECTIVES

B2B Growth Objectives

Optimization and Measurement Objectives

Meta Ads Campaigns

Targeting and segmentation techniques

Available formats

Tracking and measurement

Frequently Asked Questions about Meta Ads

Does Meta Ads work better for B2C or B2B?

How much budget is needed to start with Meta Ads?

Do I need to already have the creatives, or do you handle the production?

How long does it take to see the first results on Meta Ads?

How is the effectiveness of a Meta Ads campaign measured?

Can I coordinate Meta Ads with Google or LinkedIn?