[Google Ads]

We intercept the demand at the exact moment it arises.

We plan and manage Google Ads campaigns to capture demand at the moment it is expressed: a search, an intention, a click that becomes an opportunity. We work on B2C and B2B objectives — lead generation, e-commerce, awareness, recovery of qualified traffic — with a strategy built on keywords, audience signals, and conversion data. One goal only: to transform Google into a measurable, scalable, and profitable channel throughout the entire funnel.

Main Objectives

01
PERFORMANCE OBJECTIVES AND LEAD GENERATION
- Generate qualified leads with Search campaigns built on high commercial intent keywords
- Optimize cost per acquisition with automatic bidding, Enhanced Conversions, and first-party signals
- Increase the volume of quote requests, demos, calls, and completed forms with clickable CTAs and dedicated tracking
- Scale results while maintaining target CPA thanks to Performance Max and audience segments activated on CRM data
02
E-COMMERCE AND SHOPPING OBJECTIVES
- Increase sales and ROAS with Shopping, Performance Max, and optimized product feed
- Recover abandoned carts and users in the decision-making phase with cross-device dynamic remarketing
- Cover the entire customer journey from the first click to conversion with synergistic Search, Shopping, and YouTube campaigns
- Maximize real margin by segmenting feed and bid by category, profitability, and seasonality
03
AWARENESS AND LATENT DEMAND OBJECTIVES
- Increase brand recognition on YouTube and Display with skippable video formats, bumper, and in-stream
- Reach new audience segments with Custom Intent, In-Market, and Affinity audiences
- Launch new products or services with coverage on a local, national, or international scale
- Generate repeated exposure to users in the exploration phase before demand becomes active
04
CONSIDERATION AND TRAFFIC OBJECTIVES
- Drive qualified traffic to the site, landing page, or specific content with contextual and targeted ads
- Intercept users in the evaluation phase with Discovery and Demand Gen campaigns on Google placements
- Support Meta and LinkedIn campaigns with a complementary search touchpoint in the omnichannel plan
- Manage branded queries and protect direct traffic from competitors bidding on your name
05
B2B Growth Objectives
- Reach professional audiences through vertical keywords, B2B In-Market segments, and LinkedIn audience targeting
- Dominate niche demand sectors with targeted bids on low-volume but high-quality queries
- Support long sales cycles by keeping the brand top of mind with remarketing sequences and YouTube
- Feed the CRM with profiled leads thanks to Enhanced Conversions for Leads and offline conversion integration
06
OPTIMIZATION AND MEASUREMENT OBJECTIVES
- Reduce budget waste with keyword exclusions, negative audiences, and management of the Search Terms Report
- Measure the real impact of campaigns on conversions, assisted conversions, and cross-channel contribution
- Improve the Quality Score with tested copy, complete extensions, and landing pages aligned with search intent
- Build reliable attribution with data-driven models and integration of GA4, GTM, and Enhanced Conversions

How do we work?
19ADV’s operational framework
in Performance Marketing

Briefing and definition of requirements

We analyze the business model, target audience, and reference markets — B2C, B2B, and D2C — and define concrete objectives and measurable KPIs: listens, visits, leads, awareness, and cost per acquisition.

Free diagnostic audit

If you are already investing in Spotify Ads, we analyze your account to identify issues and opportunities in campaign structure, segmentation, audiences, and audio and video creatives.

Strategy definition

We build the campaign strategy starting from the objectives not from the available formats and we define the targeting budget, mix of formats and integration with the other active channels

Production and setup

Gestiamo o coordiniamo la produzione degli asset creativi script audio voiceover e video e configuriamo le campagne su Spotify Ad Studio con tracciamento preciso degli obiettivi

Ottimizzazione continua

We monitor performance and constantly optimize exposure frequency, targeting and creativity. No campaign is left running unsupervised.

Reporting and analysis

Periodic reports with the metrics that really matter: real coverage, ad completion frequency, traffic generated and cost per result, no vanity metrics, just useful data

Google Ads Campaigns

Targeting and segmentation techniques

Targeting by keyword and search intent with calibrated match types and active management of negative queries
Demographic and geographic targeting down to the kilometer radius, metropolitan area, or specific postal code
Audience signals with In-Market, Affinity, Custom Intent, Customer Match, and Similar Audiences segments
Layered targeting on Performance Max and Demand Gen starting from CRM data, conversions, and already performing segments

Available formats

Search Ads with responsive ads, complete extensions, and copy tested on commercial and informational intents
Performance Max and Shopping with optimized product feed to cover the entire Google inventory in an automated way
YouTube Ads in skippable, bumper, in-stream, and Demand Gen formats for awareness and visual consideration
Display, Discovery, and Demand Gen to cover Google placements with native creativity and contextual segments

Tracking and measurement

Google Tag, GA4 and Enhanced Conversions to track post-click and post-view conversions with first-party data
Offline Conversion Tracking and CRM integration to measure the real value of leads up to the closed sale
Data-driven attribution, cross-device models, and Search Terms Report to optimize investment and traffic quality
Integration of Google audiences into omnichannel sequences with Meta and LinkedIn to close the funnel

Frequently Asked Questions about Google Ads

Funziona per entrambi, ma con logiche diverse. Nel B2C il focus è su volumi, ROAS e velocità di conversione, con Search e Shopping come pilastri. Nel B2B la priorità è la qualità del lead: keyword verticali a basso volume, audience signals costruite sul CRM, Enhanced Conversions for Leads e offline conversion tracking per misurare il valore reale fino alla vendita chiusa. La piattaforma è la stessa, la strategia cambia completamente.

Non existe a technical minimum, but a budget consistent with the competitiveness of the sector’s keywords and with the volume of data necessary for automatic bidding to learn is needed. Before the launch, we define the expected average CPC, realistic traffic volumes, and target CPA: we clearly tell you what to expect from that budget and how long it will take to see the first reliable signals.

Possiamo gestire o coordinare l’intera produzione — copy, asset video per YouTube, feed Shopping, landing page dedicate — oppure lavorare su materiali esistenti. Google premia con Quality Score e CPC più bassi gli annunci ben costruiti e le landing allineate all’intento di ricerca: una creatività debole o una pagina di destinazione poco performante alzano il costo per acquisizione prima ancora che la campagna entri a regime.

Le campagne Search iniziano a generare traffico e conversioni nelle prime 24-48 ore, ma il bidding automatico ha bisogno di una fase di apprendimento di 2-4 settimane per stabilizzarsi e ottimizzare verso il CPA o ROAS target. Performance Max e Demand Gen richiedono finestre più lunghe per via dei segnali audience necessari. Nelle prime settimane lavoriamo su volume e qualità del traffico; dal secondo mese in poi il focus si sposta sulla scalabilità sostenibile.

We track post-click and post-view conversions, cost per acquisition, ROAS, assisted conversions, Quality Score, and Search Impression Share. For B2B, we add lead quality through CRM integration and offline conversion tracking, in order to measure the real value up to the closed sale. Attribution is data-driven and cross-channel, linked to the objectives defined during the briefing phase.

Yes, and it is almost always the most effective strategy. Google intercepts the explicit demand — those who are already searching — while Meta and LinkedIn work on latent demand and awareness. Working in a coordinated way means feeding cross-platform remarketing sequences, sharing CRM audiences between channels, and reading the real contribution of each platform with unified attribution. The result is broader coverage and less dependence on a single channel.

[Google Ads]

We intercept the demand at the exact moment it arises.

PERFORMANCE OBJECTIVES AND LEAD GENERATION

E-COMMERCE AND SHOPPING OBJECTIVES

AWARENESS AND LATENT DEMAND OBJECTIVES

CONSIDERATION AND TRAFFIC OBJECTIVES

B2B Growth Objectives

OPTIMIZATION AND MEASUREMENT OBJECTIVES

Google Ads Campaigns

Targeting and segmentation techniques

Available formats

Tracking and measurement

Frequently Asked Questions about Google Ads

Does Google Ads work better for B2C or for B2B?

How much budget is needed to start with Google Ads?

Do I need to already have the creatives and landing pages, or do you handle the production?

How long does it take to see the first results on Google Ads?

How is the effectiveness of a Google Ads campaign measured?

Can I coordinate Google Ads with Meta or LinkedIn?