[SEO for E-commerce]

Dipends on the sector, the size of the catalog, and the competitiveness. On well-optimized vertical e-commerce sites, the organic channel can represent 30-50% of total traffic and 25-40% of revenue, with a marginal cost much lower than paid. Before starting, we make a realistic projection based on the sector’s keyword volume, starting authority, and competitive benchmark: we clearly tell you what to expect and with what timelines.

Yes, at least on the strategic product pages. The texts provided by the manufacturer are used identically by dozens of retailers: for Google, they are duplicate content and you are just one of many. The strategic product pages — high margin, high search volume, hero products — need to be rewritten with original descriptions, FAQ sections, reviews, and content that sets you apart. For long-tail product pages, you can work with smart templates that generate unique but scalable content.

Dipends on the situation. Temporary out-of-stock: keep the page with a clear message, restock notification, and suggested alternative products. Permanent out-of-stock with replacement product: 301 redirect to the replacement product. Permanent out-of-stock without substitute: 301 redirect to the belonging category to recover SEO equity. Deleting pages with 404 is almost always the worst choice: you lose all accumulated SEO value and incoming links become broken.

Entrambi, depends on how it is managed. Without control, filters generate thousands of duplicate or near-duplicate URLs that disperse crawl budget and authority. With strategic management, some high search volume filters become indexable landing pages that capture commercial long-tail. A dedicated audit is needed to decide which filter combinations to make indexable, which to block with noindex, and which to canonicalize towards the parent category.

Very much, because organic Shopping results (Free Listings) appear in universal SERPs and in the Google Shopping tab at no cost per click. An optimized, structured, and updated product feed generates additional visibility on specific commercial queries. Mandatory attributes, variants, price, availability, and Product structured data on the site must be managed correctly to match exactly with the Merchant Center feed.

No, they are strengthened. The simultaneous presence on paid Shopping, organic Shopping (Free Listings), and traditional organic results increases the aggregate CTR and overall share of voice. Google and industry studies show that having a paid presence on the same queries where you are organically strong increases total revenue, it does not divide it. Working in a coordinated way means maximizing total SERP coverage, not giving up on paid for queries where you are already organically positioned.