[Spotify Advertising]

No. Spotify is a daily consumption platform: people listen while working, exercising, driving, cooking. This makes it effective for any category of product or service — retail, food, tech, finance, B2B — as long as the message is crafted for the audio context and the target is precisely defined.

Spotify Ad Studio requires a relatively low minimum investment, but to gather significant data and optimize campaigns, a budget appropriate to the audience to be reached is needed. Before the launch, we clearly tell you what to expect from that budget and which KPIs you can realistically measure.

We can manage or coordinate the entire production — script, voiceover, sound design — or work on assets you already have. Spotify requires quality audio ads: a poorly produced message ruins the brand perception even before the campaign starts.

Yes, with the necessary premises. It does not have the professional targeting of LinkedIn, but it allows reaching precise demographic groups, specific interests, and relevant usage contexts for many B2B sectors. It works well as a complementary awareness channel in an omnichannel strategy, especially to increase brand recall among decision makers who are not easily reachable on other channels.

We track coverage, frequency, ad completion rate, click-through rate, and generated traffic. For awareness campaigns, we also work on brand lift studies — studies that measure the actual increase in awareness before and after the campaign. All linked to the objectives defined during the briefing phase.

Yes, and it is often the most effective strategy. Spotify intercepts the user at a different moment compared to other channels — listening, not actively browsing — and adds a touchpoint that strengthens brand memory. Working in a coordinated way across multiple channels improves overall coverage and reduces dependence on a single channel.